Vacation Recreational Services (VRS) and Royal Hospitality Services (RHS) have rolled out an extensive soft refurbishment project at six resorts in their portfolio with a total investment of R15.6 million.
In the timeshare space, refurbishment needs to speak to much more than just buildings, aesthetics and tangible items. The complete holiday experience is considered the product. Those experiences include activities and interactions with a host of potential contact points, all of which need to be continually evaluated with a product development mindset,” says Marjorie Forssman, Resort Operations Director.
“Our focus is to ensure our resorts achieve and maintain the highest possible standards, maximum occupancy and provide shareholders with an exceptional holiday experience,” she adds.
Because VRS sets great store by what their shareholders have to say, feedback and reviews are an important part of assessing refurbishment needs, and, in many cases, affords the opportunity to act quickly and proactively on smaller aspects that can be addressed operationally
Our resorts have a strong family focus, so the ‘fun’ elements, which are an important part of quality time well-spent, are never overlooked. “On a daily basis we see individuals, couples and families challenging each other to all sorts of sporting activities and games that leads to laughter, bonding, making new friends and just generally being ‘in-the-moment’ without a care in the world,” says Marjorie.
Enhancements that promote comfort also create a sense of wellbeing and provide the ideal space in which to unwind, disconnect, reconnect and recharge, ensuring the maximum benefit of a well-deserved holiday.
“This refurbishment project not only improves the overall appeal of our resorts, but also helps shareholders feel more connected to the place and people around them, fostering a sense of belonging and community. In addition there’s the benefit in terms of rental and resale rates as the demand for holidays at that resort is sustained,” concludes Marjorie.