Global leader in vacation ownership exchange, RCI, celebrated its 50th anniversary on 6 February 2024. Having pioneered the concept of vacation exchange, RCI has been instrumental in revolutionising the timeshare industry with its innovative exchange platform.

To commemorate this landmark event, the company has launched the exclusive ‘RCI 50’ branding campaign with travel deals on over 50,000 getaways for its 3.5 million members across the globe.

The company first introduced the concept of vacation exchange in 1974, allowing timeshare owners to ‘deposit’ their fixed weeks or points in exchange for a stay at a different resort within the RCI network. This flexibility made vacation ownership more accessible to a wider segment of holidaymakers, helping the timeshare industry grow. Since then, a variety of other travel products and services have been introduced, making it the ultimate travel planning companion for members and an invaluable resource for affiliates.

“We are so proud to celebrate the 50th anniversary of RCI in 2024. As the pioneer of vacation exchange, RCI has continually evolved to meet members where they are and support our affiliates throughout the years. As we head into our sixth decade, we promise even more – more benefits, flexibility, value, and travel opportunities. Here’s to another 50 years of going more places together!” said Paul Mulcahy, managing director for RCI North America.

To celebrate the past – and inspire excitement for the future – an ‘RCI 50’ website has been designed which features an interactive timeline, commemorative history video, and member and affiliate testimonials and a special digital issue of RCI Magazine.

These materials and information on the special deals can be accessed in one convenient hub: www.RCI.com.