As markets evolve and consumer needs shift, so must the models that underpin the long-established timeshare sector. From traditional fixed weeks to innovative points-based systems and emerging technologies, these are the essential insights that will guide timeshare into a new era.
Key Considerations For Ensuring Relevance And Success Over The Next 50 Years
Southern Sun Resorts Beacon Island and Cabana Beach have celebrated an incredible 50-year milestone, making these properties industry stalwarts. Samantha Croft, Operations Director at Southern Sun, shares insights on consistently performing while sticking to what has traditionally worked.
“Interestingly, both Beacon Island and Cabana Beach originally started as hotels, but that model didn’t work. Another great example is uMhlanga Sands. They were converted into timeshare properties and have thrived ever since. The success of these properties is largely due to their unparalleled locations—you simply can’t beat them. They’re always in high demand, and it’s nearly impossible to get a booking. Cabana Beach has just reopened after a major refurbishment, which brings me to another key factor: staying relevant.
Evolving Needs Post-COVID
At uMhlanga Sands, for instance, we recognised the changing needs of our guests, particularly post-COVID. With the board’s support—though we were initially uncertain about the decision—we created a dedicated workspace. The traditional “kid is king” approach still works to some degree, but it’s important to evolve. We noticed more guests were working while travelling, so we needed to provide a quiet space for them. The Adult Lounge was a big change, and initially, we weren’t sure how it would be received, but it turned out to be a huge success. At Beacon Island, we identified a gap in our offerings for teenagers. While we’ve always catered to young children, there wasn’t much for older kids. We created a dedicated space for teens, ensuring it was thoughtfully designed and well-monitored. Ultimately, it’s about keeping the product in excellent condition while adapting to changing guest needs.
While location is everything, staying relevant is just as crucial – there’s always room for improvement.
While I agree with not fixing what isn’t broken, there’s always room for enhancement. Our clients and their children grow older every year, and their expectations evolve. To maintain long-term success, we need to stay ahead of those changes and continue delivering what they want.
Final Thoughts on How The Industry Will Look 5 – 10 Years From Now
Consumer buying patterns are evolving, and flexibility is key. We’re seeing more last-minute bookings and shorter, more frequent breaks rather than long annual holidays. Timeshare owners still value affordability and the security of ownership, but they also appreciate the adaptability provided by internal exchange programmes. This ability to swap into different properties keeps the industry relevant and resilient. As long as we remain agile and responsive to these changing needs, timeshare will continue to thrive for many years to come.”